POWER Electronics' Nordic Live Shopping Campaign Generates Millions in Sales

Electronics retailer POWER launched a large‑scale live‑shopping event across the Nordics, branded as “POWER LIVE” and supported by the advertising series “De Nordiske Nøgler”. In Sweden, the live broadcast on POWER’s own website and social platforms sold SEK 3 million within 20 minutes and lifted web traffic by 75 %, with 78 285 minutes of viewing time recorded. The campaign’s first hour in Denmark produced DKK 10 million in sales, marking the biggest single‑hour result in the company’s history. The series was filmed in Copenhagen, Stockholm and Oslo and featured local personalities Havshen Nabaz, Swedish rapper‑comedian Anis Don Demina and Norwegian influencer Emilie Nereng. Top‑selling items included robot vacuums, Apple iPhone 17 Pro, Samsung tablets and large LG televisions, with TV screens showing particularly strong demand. POWER’s marketing heads, Eddie Hernandez (Head of Marketing & eCommerce, Sweden) and Jesper Boysen (CEO), described the outcome as a clear validation of live‑shopping as a future retail channel.