PR-Trendmonitor identifies eloquence and multitasking as key industry skills

The latest PR-Trendmonitor, a joint industry survey by news aktuell and P. E. R. Agency, identifies the most prominent skills among public relations professionals in Germany and Switzerland.

According to the survey of 302 specialists and executives, eloquence is cited as the most important skill by 44 percent of respondents, closely followed by multitasking at 43 percent. Storytelling capabilities were ranked third, with 37 percent of participants claiming the ability to create narratives from nothing.

Other notable skills identified include the ability to interpret vague briefings (34 percent), resilience (31 percent), and high-level diplomacy (27 percent). Only 5 percent of professionals reported having a strong defense against spam.