Practical Magic 2 film inspires brand collaborations

Various brands have launched exclusive collaborations in anticipation of the Practical Magic 2 film premiere. The sequel, featuring Nicole Kidman and Sandra Bullock, is scheduled for release on September 11.

Flamingo Estate has released an ‘Impractical Magic’ edition of its Seasonal Harvest Box, featuring items such as the Mandrake Candle, Midnight Woods Pillow Mist, and Feelixir perfume. The collection includes products created by a group of healers, herbalists, and artists designed around themes of protection, rest, and intuition.

Other participating brands include Charlotte Tilbury, which is offering beauty spell face kits, and MacKenzie-Childs, which features themed glassware. Warner Bros. is also hosting an official storefront with apparel, such as sweatshirts and t-shirts, as well as home goods like scented soy candles and weekender bags.