Prada and Dior launch new luxury fragrances

Prada introduced Paradigme Le Parfum, an intense men’s fragrance built around a reversed‑pyramid composition. Master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville used notes of Peruvian balsam, benzoin, guaiac wood and the next‑generation molecule Amberever, delivering a scent that lasts up to 12 hours. The perfume is sold in a refillable, FSC‑certified green‑black bottle to reduce waste.

Dior added Dior Paradise to its La Collection Privée line. Created by Francis Kurkdjian, the scent draws on Christian Dior’s former Provençal retreat, the Château de La Colle Noire, and evokes almond blossoms, citrus, warm woods and tonka bean. It is presented as a modern, garden‑inspired fragrance that captures the designer’s lifelong love of nature.