Prada leads luxury market demand and reports revenue growth

Prada has reclaimed the top position in the Lyst Index for the third quarter of 2026, following a 55% increase in consumer demand over the quarter. The brand surpassed Chanel, which dropped to second place, while Miu Miu rounded out the top three.

Financial reports for the Prada Group indicate that net revenues reached €5.72 billion for the 2025 fiscal year, representing a 9.1% increase at constant exchange rates. The Americas region saw the fastest growth at 17.7%, while Asia Pacific remained the largest retail market with €1.70 billion in sales. Approximately 89.2% of the group's revenue was generated through its own stores and e-commerce platforms.