API
< Back to all clusters
[BUSINESS] · Italy · 3 sources

started · updated

Prada returns to top of Lyst Index for Q3 2026

Prada has reclaimed the number one position on the Lyst Index for the third quarter of 2026, covering the period from July to September. This marks the brand's return to the top spot for the first time since late 2023, following a 55% increase in demand compared to the previous quarter.

The Prada Wish Silk Duchesse Pouch emerged as the most sought-after product of the quarter, with demand surging by nearly 500%. The drawstring accessory gained significant momentum through celebrity endorsements from figures such as Charli D'Amelio, Carey Mulligan, and Hunter Schafer.

In the broader brand rankings, Chanel holds second place, followed by Miu Miu in third, Gucci in fourth, and Saint Laurent in fifth. Celine entered the top ten for the first time, climbing five positions, aided by its collaboration with Reebok. Other notable movements include Bottega Veneta rising to eleventh place, while Dior dropped to sixth.

Entities

Celine · Chanel · Lyst · Prada · Reebok

Claims

What the coverage asserts, and how many sources carry each claim.