Prado hospitality sector launches commercial development program

In Prado, Brazil, small lodging establishments have launched a new commercial strengthening phase through the ‘Hotelaria Vende+’ initiative. This commercial development journey is being conducted by Sebrae in Teixeira de Freitas, in partnership with the Prado City Hall and the Prado Association of Hotels and Enterprises (APRHOPE).

The program involves 22 enterprises from Prado, Guaratiba, Cumuruxatiba, and Corumbau. It utilizes a practical methodology designed to increase local hospitality competitiveness through training, individual mentoring, and the creation of personalized commercial plans. The curriculum focuses on business diagnostics, market positioning, digital presence, and sales channel management to help entrepreneurs reach new clients and promote the destination.