Premier Motors partners with Wildheart Animal Sanctuary

Premier Motors has established a long-term fundraising partnership with the Wildheart Animal Sanctuary on the Isle of Wight. The collaboration coincides with the opening of a new Peugeot franchise at Premier Motors’ Riverway dealership in Newport and the sanctuary’s upcoming 50th anniversary.

Under the agreement, Premier Motors will donate £25 to the sanctuary for every qualifying new Peugeot sold. Customers are also given the opportunity to match the £25 contribution through a voluntary donation, which enters them into a prize draw for a lion experience at the sanctuary. Funds raised will support the sanctuary’s annual operating costs, which are estimated at £2 million.

As part of the initiative, Premier Motors employees will receive free entry to the sanctuary to learn about its animal rescue work. The dealership is part of the Greenhous Group Ltd and currently manages Ford and MG franchises, with plans to potentially extend the donation scheme to those brands in the future.