Press Advertising Agency hosts workshop on media digital transformation

The Press Advertising Agency (BİK) held a workshop titled ‘Digital Transformation of the Written Press: Adaptation, Integration, and Sustainable Model Proposals’ in collaboration with the SETA Foundation. The event brought together academics to discuss the challenges and future models for the media sector.

BİK General Manager Abdulkadir Çay emphasized that digital transformation extends beyond merely moving printed content to websites. He described it as a multidimensional process affecting news production, verification, distribution, technical infrastructure, human resources, and revenue models. Çay noted that social media and video networks have surpassed news organizations' own websites in online news access, with 77% of people consuming online news videos weekly.

The workshop also addressed the impact of artificial intelligence on journalism, specifically how AI-driven systems are changing how users access information. Discussions included the need for local media to develop regional collaborations and niche reporting models to strengthen their digital presence.