Brazil's creator economy and press sector grow with new platforms

Press UP celebrates seven years as a leading press agency for startups and SMEs, arguing that reputation has become the most valuable asset in the attention economy and the era of generative AI. The agency stresses that credibility, amplified by media coverage, drives trust and growth for companies.

Digital creator Jeska Grecco has joined the Flamus platform, launching the weekly series “Date Comigo” to explore self‑discovery in longer‑form content, reflecting a shift toward creator‑owned spaces that reduce reliance on traditional social‑media algorithms.

The 2026 Feira do Empreendedor in São Luís, organized by Sebrae Maranhão, will feature an exclusive press room and a podcast studio to support journalists, podcasters and entrepreneurs in real‑time content production.

The inaugural Creators Conference gathered more than 350 participants, 15+ panels and sponsors such as Nestlé, discussing the rise of the creator economy, influence marketing and new monetisation models.

Data‑driven agency Blinmy highlights its social‑listening and cross‑media intelligence services that link TV narratives, social platforms and consumer behaviour, projecting R$5 million in revenue by the end of 2026.

A separate study shows Brazilian B2B marketers increasing digital spend by 61.5%, underscoring the growing importance of specialised communication strategies.

Industry commentary notes that press relations and marketing must work together to build brand authority, while a panel at the FLIPEI festival examined challenges facing independent progressive journalism in Brazil.