Primaprice expands Portuguese retail presence with new Leiria store

Spanish retailer Primaprice is expanding its footprint in Portugal. Following the recent opening of its 10th store in Felgueiras, the company has announced plans to open its first location in Leiria.

The new Leiria store will be situated on Avenida Heróis de Angola. Recruitment processes for the new site are already underway, though an official inauguration date has not yet been set. This move aims to provide local consumers with access to the brand’s outlet concept, which features a high turnover of recognized consumer goods, including personal hygiene, beauty products, food, and cleaning supplies, at reduced prices.