Primark and wellcome launch breastfeeding support in German stores

The retailer Primark has launched the ‘Mom’s Room’ initiative, establishing protected spaces for breastfeeding and pumping in 26 German stores. To support this project, the non-profit organization wellcome is acting as a professional partner to provide expert guidance.

Through QR codes located in the breastfeeding booths, mothers can access specialized information and tips via their smartphones. This digital resource is available in six languages: German, English, Turkish, Arabic, Ukrainian, and Polish. For more extensive support, wellcome offers free consultations through email, telephone, or WhatsApp, leveraging its 25 years of experience in supporting families after childbirth.