Prime Day slashes prices on popular espresso machines

During the 2026 Amazon Prime Day sales event, several major coffee appliance brands offered deep discounts on home espresso machines. Breville’s Barista Express semi‑automatic espresso maker, long‑time a top recommendation for home baristas, is being sold with a 30% price reduction, the largest markdown for the model this year. De'Longhi promoted a range of its machines in the United States, with discounts of up to 40%, including models such as the Rivelia, La Specialista Touch, Magnifica series and the fully automatic Eletta Explore. In the United Kingdom, the De'Longhi Eletta Explore bean‑to‑cup machine received a £445 price cut, bringing its price down to £524.99, the cheapest it has ever been.

The promotions aim to attract coffee‑enthusiasts seeking café‑quality drinks at home and to boost sales volume during the high‑traffic Prime Day period. The discounts are limited‑time offers and retailers expect heightened consumer interest as coffee shop prices continue to rise.