Prime Video announces release date for Betty la fea season 3

Prime Video has released the official trailer and key art for ‘Betty la fea: más fea que nunca’, the third season of the hit Colombian series. The new installment is scheduled to premiere on August 28, 2026, and will be available simultaneously in more than 240 countries and territories.

Set in Bogotá, the season follows Beatriz Aurora Pinzón Solano as she navigates personal and professional decisions regarding her future and the company Ecomoda. The production features the return of several iconic characters, including the full ‘Cuartel de las Feas’ following the reappearance of Sofía, as well as ‘El Francés’ and Román.

The original telenovela, which aired between 1999 and 2001, is recognized by Guinness World Records as the most adapted production in television history. The new season is produced by RCN Estudios and stars Ana María Orozco and Jorge Enrique Abello.