Primetime Emmy Awards nominees highlight rise in original programming

As the 78th Primetime Emmy Awards approach, the current season of nominees highlights a strong trend toward original storytelling over existing intellectual property. In the drama categories, several highly anticipated series are based on unique concepts, including HBO Max’s ‘The Pitt’, Hulu’s ‘Paradise’, Apple TV’s ‘Your Friends and Neighbors’ and ‘Pluribus’, Netflix’s ‘The Diplomat’, and HBO Max’s ‘The Gilded Age’.

Only a few nominees are derived from established IP, such as Apple TV’s ‘Slow Horses’, based on the ‘Slough House’ novels, and HBO Max’s ‘A Knight of the Seven Kingdoms’, which stems from George R. R. Martin’s ‘Game of Thrones’ universe. The comedy categories also show a prevalence of original ideas, featuring shows like Apple’s ‘Widow’s Bay’ and HBO Max’s ‘Hacks’.