Prince William adopts CEO‑style approach to royal duties, expert says

Royal commentator Dan Wakeford, founder of Celebrity Intelligence, says Prince William is managing the monarchy with a "CEO‑like" strategy. He highlights the heir’s practice of setting clear boundaries, protecting his children’s privacy and his wife’s mental health, and focusing on high‑impact engagements that strengthen the institution. Wakeford argues that this disciplined, strategic use of time counters criticism that William is "work‑shy" or lazy.

Poll data cited by the expert shows William remains extremely popular, with approval rates around three‑quarters of the public. The commentary comes amid recent royal turbulence – Prince Andrew’s removal of titles after renewed scrutiny over his ties to Jeffrey Epstein and Prince Harry and Meghan Markle’s departure from official duties – underscoring the pressure on the senior royals to modernise the monarchy’s public role.