Princess Cruises unveils 2028 Europe program with agent incentive and Mediterranean giveaway

Princess Cruises announced its 2028 European cruising schedule, featuring nearly 300 sailings on six ships across 15 itineraries and 128 destinations. To boost bookings, the line is running a trade incentive: travel agents who register Europe bookings made before 14 July will be entered into a draw for a seven‑night Mediterranean sailing for two in 2027, excluding peak summer dates.

Bookings secured by the 14 July deadline also receive instant savings of up to £400 per passenger or £800 per stateroom, plus early dining access and a free stateroom‑location upgrade. Further discounts of up to £1 100 per stateroom are offered for bookings made by 31 July under the Captain’s Circle Savings loyalty programme. "This is our most ambitious Europe programme to date," said Eithne Williamson, vice‑president UK, Ireland and EMEA.

Southampton will serve as a key homeport for the season, with Sky Princess and Majestic Princess operating from the port and Caribbean Princess adding Caribbean itineraries.