Pringles launches Halloween sweepstakes featuring custom urn and cash

Pringles has launched a Halloween-themed sweepstakes titled ‘Once You Drop’ in the United States. The promotion offers a single winner a cash prize of $28,080 and a custom metal funerary urn shaped like the brand’s iconic cylindrical can, valued at $500.

The campaign draws inspiration from the history of Fredric Baur, the designer of the Pringles can, who requested that part of his ashes be placed in one of his creations upon his death in 2008. The cash prize is calculated to represent approximately 200 years of chip consumption, based on an estimate of 52 cans per year at $2.70 each.

To participate, residents of the 50 U.S. states and Washington D.C. who are at least 18 years old must register online. The promotion is scheduled to end on October 22, 2026, at 11:59 p.m. ET. Winners will be responsible for applicable federal, state, and local taxes.