Pringles launches thicker Dippers line for easier dipping

Pringles is launching a new product line called ‘Pringles Dippers,’ featuring thicker and wavier crisps designed to withstand dipping without breaking. The new chips utilize a sturdier version of the brand’s iconic parabolic shape to accommodate both light and heavy scoops of dip.

The Dippers line will debut in three flavors: Original, French Onion, and Bacon Cheddar. Additionally, the brand is introducing ‘Pringles Mingles Sweet & Salty’ as part of its broader snack lineup. Eileen Flaherty-Yao, Senior Director of Salty at Mars Snacking North America, stated the innovation aims to address consumer frustration with traditional chips breaking during use.