Pringles research highlights role of food in social connections in Italy

A study conducted by YouGov for Pringles, titled “Snacks Human Connections,” reveals that 64% of Italians believe food helps create social connections. The research explores how consumption habits and shared meals facilitate interpersonal relationships.

According to the findings, dinner is the primary moment for connection, cited by 80% of respondents, followed by lunch at 62%. The aperitivo serves as a more informal gathering for 34% of participants. Regarding the significance of sharing snacks, 48% of Italians view it as a way to express affection, generosity, and reciprocity, while 42% associate it with building social bonds and strengthening relationships. Additionally, 41% believe sharing snacks is a way to celebrate togetherness and tradition.