PRINTING United Expo 2026 showcases industry growth in Las Vegas

The PRINTING United Expo 2026, held at the Las Vegas Convention Center, showcased significant growth and technological advancement within the printing and decorating industry. The event featured the inaugural ASI Pavilion, a dedicated space that brought together more than 60 suppliers focused on the promotional products sector.

Industry leaders noted a trend of convergence, with printers expanding beyond traditional markets into new applications and categories to diversify revenue streams. Attendees explored a wide range of technologies, including DTF, UV printing, sublimation, and embroidery. Notable equipment highlights included the Epson SureColor F370, a purpose-built dye-sublimation printer designed for growing creative businesses.

Ford Bowers, president and CEO of the PRINTING United Alliance, described the industry energy as extraordinary, noting that businesses are investing in new technology and entering new markets with confidence.