Private villas and estates rise as travelers move away from mega-resorts

Travel trends are shifting as holidaymakers increasingly favor private estates and villas over traditional mega-resorts. This movement is driven by a desire for privacy, better value for large groups, and more authentic local experiences.

In the U.S. Virgin Islands, specifically St. John, travelers are seeking secluded, ocean-facing homes. The island’s status as a protected area with significant national parkland helps maintain the natural beauty and low development density that attracts those looking for quiet, personal retreats.

Similarly, UK travelers are opting for villa holidays in Southern Europe. Popular destinations include the Greek Islands, the Spanish Balearics, and the Algarve in Portugal. These accommodations allow for flexible dining, communal living for families, and the ability to engage more deeply with local culture through self-catering and residential living.