Priyanka Chopra Jonas to present Karl Lagerfeld Prize at LVMH ceremony

Priyanka Chopra Jonas has been named an ambassador for the 2026 LVMH Prize and will present the Karl Lagerfeld Prize at the ceremony in Paris, France. The event, held at the Fondation Louis Vuitton, celebrates emerging fashion talent with nine finalists competing for three awards.

Chopra Jonas, a Dior ambassador, will present the Karl Lagerfeld Prize, which includes a €200,000 grant and a year of mentorship in fields such as sustainability, marketing, and manufacturing. She will be joined by fellow Dior ambassador Jennifer Lawrence, who will present the €400,000 Grand Prize, and Thai actress Urassaya ‘Yaya’ Sperbund, who will present the Savoir Faire Prize.

The finalists include Julie Kegels, Petra Fagerström, De Pino, Ponte, The Vxlley, Institution, Lii, Colleen Allen, and Yoshita 1967. A jury of industry leaders, including LVMH Chairman and CEO Pietro Beccari, will select the winners.