PRJ Surabaya 2026 exhibition expands at Grand City Surabaya

The Pekan Raya Jatim Surabaya (PRJ Surabaya) 2026 is being held at Grand City Surabaya from October 8 to 18, 2026. Organized by PT JIEXPO and PT Hardayawidya Graha, the event celebrates the 81st anniversary of East Java Province and the 16th anniversary of Grand City Surabaya.

The exhibition has expanded to approximately 15,000 square meters, featuring over 350 stands and 600 brands. The participant composition includes 30% MSMEs (UMKM) and 70% private sector companies. Product categories span electronics, food and beverage, fashion, automotive, and tourism. The event follows a successful 2025 iteration that recorded 260,000 visitors and 45 billion IDR in transactions.

A notable attraction within the event is the “Jajanan Tempo Doeloe” area, which offers nostalgic snacks from the 1990s and early 2000s. This section features retro-themed food such as traditional candies, chocolate coins, and rare snacks designed to appeal to adult visitors seeking nostalgia.