Pro-Trump influencers see declining social media audiences

Prominent pro-Trump social media influencers are experiencing a significant decline in audience engagement compared to their peak levels during the 2024 reelection campaign. Data analyzed by The New York Times across platforms such as YouTube, X, and Rumble shows that several high-profile content creators are struggling to maintain previous viewership numbers.

Benny Johnson has seen millions of views disappear from his YouTube channel, while Dan Bongino's livestream viewership has reportedly dropped by approximately half since 2024. While Megyn Kelly experienced periods of rapid growth, sustaining that momentum has proven difficult. Some reports suggest that while many Trump allies are seeing declines, certain right-wing figures who have criticized the president are seeing irregular gains.

This shift in digital influence may complicate communication strategies for Republican candidates, who have historically relied on a unified front of online creators to mobilize voters. Factors contributing to this trend include voter frustration over rising living costs and the administration's decision to engage in war with Iran.