Probel wins two awards at Abiacom Digital Innovation Awards

Probel has received two awards at the Abiacom Digital Innovation Award. The company secured first place in the ‘Best E-Commerce’ category and third place in the ‘Best E-Commerce Professional’ category, awarded to Ricardo Pinto, Probel’s Head of E-Commerce.

The recognition stems from the development of Busca Pró, a proprietary artificial intelligence solution. Led by Ricardo Pinto and technically implemented by Daniel Ávila, the tool utilizes two AI agents: Busca Preço, which monitors pricing across various digital channels, and Busca Frete, which simulates shipping quotes by analyzing product weight and postal codes to validate rules and deadlines.

This year’s Abiacom awards utilized a technical evaluation methodology conducted by specialists and professors, focusing on innovation, relevance, and proven results rather than popular vote.