Procam International launches 100 Days of Running initiative

Procam International has announced a new iteration of the HDOR movement, titled ‘100 Days of Running’. The initiative aims to foster a culture of consistent fitness and is inspired by the ‘Fit India’ vision.

The program invites participants of all ages and fitness levels to engage in physical activities such as running, walking, cycling, or duathlons. According to Vivek Singh, Joint Managing Director of Procam International, the goal is to use 100 days of movement to help individuals build lasting habits.

Registrations for the initiative open on India’s National Sports Day, August 29, 2026. The 100-day journey is scheduled to begin on October 10, 2026, and will conclude on January 17, 2027.