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ProChile Valparaíso trains fashion brands in sustainable communication
ProChile Valparaíso organized a Sustainable Communication Workshop for 13 regional fashion and design companies to prepare them for international markets, specifically the European Union. The training, led by Carola Moya, CEO of StgoSlow, focused on communicating sustainability attributes through evidence-based practices to meet new regulatory demands and avoid greenwashing.
Participating brands included 12NA, Casa Murav, and Totó Kaiser. The workshop addressed topics such as the circular economy, environmental regulations, and the importance of clear, verifiable communication in the global value chain. The initiative aims to help regional entrepreneurs differentiate themselves in demanding markets that prioritize sustainability.
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- [● 2 SOURCES] The workshop addressed environmental regulations, circular economy, and the importance of evidence-based communication to avoid greenwashing. arcachile.cl · g5noticias.cl
- [● 2 SOURCES] Participating brands included 12NA, Casa Murav, and Totó Kaiser. arcachile.cl · g5noticias.cl
- [● 2 SOURCES] The training focused on communicating sustainability attributes to meet European Union market requirements. arcachile.cl · g5noticias.cl
- [● 2 SOURCES] ProChile Valparaíso organized a Sustainable Communication Workshop for 13 regional fashion and design companies. arcachile.cl · g5noticias.cl