Producer alleges negative marketing against Mahakavya Shri Ramayan Katha

Prakash Mahobiya, the producer of the film ‘Mahakavya Shri Ramayan Katha’, has alleged that the production was the target of a sustained ‘negative marketing’ campaign. Released on September 25, the film has struggled at the box office and faced criticism regarding its visual effects and the casting of Anjali Arora as Sita.

Mahobiya claims that YouTubers and social media influencers were encouraged to spread misinformation and negative commentary to discourage audiences from watching the film. While he did not directly name the upcoming big-budget ‘Ramayana’ film directed by Nitesh Tiwari, he suggested that the negative sentiment appeared linked to other projects being developed on the same mythological subject.

Despite the poor theatrical performance, Mahobiya stated that viewers who did see the film enjoyed it and indicated that the team is considering a re-release.