Profeco responds humorously to Coyote vs. ACME campaign

Mexico’s Federal Consumer Attorney’s Office (Profeco) has engaged in a viral social media interaction regarding the promotional campaign for the film ‘Coyote vs. ACME’.

Responding to a post by Zima Entertainment about the character Coyote’s decision to sue the ACME corporation for defective products, Profeco jokingly offered to assist the character with his legal claims. The agency referenced the rights of “desert consumer fauna” and invited the character to contact the Consumer Telephone or visit a local consumer defense office in his “desert locality.”

The interaction is a humorous response to the film's premise and does not involve a real legal complaint or lawsuit.