Professional congresses in Brazil focus on HR and healthcare sustainability

Major professional congresses are underway in Brazil, focusing on human resources and healthcare management.

The second day of CONARH 2026 emphasized organizational culture, leadership, and data. Speakers, including Marcela Zaidem, highlighted that 67% of CEOs view adaptation speed, rather than company scale, as the primary competitive advantage for the next cycle. The discussions centered on ensuring that corporate values are supported by practical organizational systems.

In Brasília, the 34th National Congress of Santas Casas and Philanthropic Hospitals (CMB) opened with a focus on the sustainability of philanthropic health services. The event addressed the strategic role of these institutions within the Unified Health System (SUS). Key topics included financial sustainability, innovation, and strategic resource management, with a central theme of placing people at the heart of healthcare transformation.