Professional makeup application and techniques for mature skin

Professional makeup application relies heavily on the correct sequence of products to ensure longevity and a natural finish. A standard professional routine begins with skin preparation, including cleansing, moisturizing, and applying SPF. This is followed by primer to smooth texture, foundation to unify skin tone, and concealer to address specific areas. Setting powders are used to control shine, followed by eyebrow shaping, eye makeup, contouring, blush, and highlighter. The process concludes with lips and a setting spray to fuse the layers.

For mature skin, strategic application is essential to avoid emphasizing wrinkles. Makeup artist Roberto Siguero, an official artist for Lancôme, advises that individuals over 50 should avoid applying powders across the entire face, as excess powder can highlight expression lines and crow's feet. Instead, powders should be applied primarily to the T-zone—the forehead, nose, and sides of the nose—to control shine while preserving the skin's natural luminosity and a youthful, fresh appearance.