Profound and AdKit Unveil AI‑Powered Advertising Tools

Profound introduced Ads Studio, an AI‑based platform that helps companies create, manage and optimise advertising campaigns for AI search and conversational discovery services. The tool generates campaign assets, tracks brand awareness and refines messaging to improve visibility in AI‑driven search results.

AdKit announced that its Model Context Protocol (MCP) service is now available for LinkedIn Ads, giving B2B marketers the ability to use AI assistants to build professional audiences, launch Sponsored Content campaigns, flag overspend and draft client reports, with every change held as a draft until a human approves it. The LinkedIn integration is the fifth ad channel supported by AdKit’s MCP and is used by more than 500 marketers and agencies.

Both companies aim to embed AI agents into advertising workflows, offering automation of repetitive tasks while keeping final human control over spend and content.