Profound establishes Singapore as Asia Pacific headquarters

AI marketing platform Profound has announced the establishment of Singapore as its Asia Pacific headquarters. The company plans to open its office in the Central Business District in the fourth quarter of 2026.

The move aims to support brands across Southeast Asia, Japan, Australia, and New Zealand. Profound cited high AI adoption rates in Singapore, noting that 61% of the population uses AI tools according to the Stanford HAI 2026 AI Index. Analysis of 1.8 million anonymized conversations from ChatGPT and Gemini users in Singapore showed a 23% increase in AI-driven product research and purchasing behavior between January and September 2026.

Following a $180 million Series D funding round in September, Profound intends to hire more than 15 roles in Singapore over the next 12 months, including a General Manager for Asia-Pacific. Members of the company’s New York team will relocate to Singapore for one year to assist in building the regional team.