Progressive Insurance announces major college football sponsorships

Progressive Insurance has entered into sponsorship agreements with several major collegiate athletic programs, including Boise State University and Purdue University, set to begin during the 2026 football season.

At Boise State, the partnership will feature a brand integration on ‘The Blue’ field, with the Progressive word mark positioned beneath the Bronco head at midfield. This agreement, facilitated by Learfield, aims to support the long-term sustainability of Boise State Athletics as the program enters the rebuilt Pac-12 Conference.

Purdue University will also feature the Progressive logo on Rohrman Field at Ross-Ade Stadium. The partnership is intended to generate significant revenue for Purdue Athletics while providing high-visibility brand placement.

Boise State and Purdue are among 13 universities collaborating with Progressive. Other participating institutions include Colorado, Georgia, Iowa, Kansas State, Ole Miss, Oregon, SMU, Syracuse, Texas Tech, USC, and Wake Forest.