Promasidor Nigeria invites entrepreneurs to join distribution network

Promasidor Nigeria, a major food and beverage company, has launched an initiative titled ‘Build Your Business with Promasidor’ to expand its distribution network across the country. The program invites established entrepreneurs and business owners with sufficient infrastructure, financial capacity, and market knowledge to partner with the company.

Successful partners will manage distribution for a portfolio of consumer brands, including Cowbell, Miksi, Loya, Kremela, Onga, Twisco, and Top Tea. The company aims to leverage its route-to-market expertise alongside the local market knowledge of its partners to improve product availability and drive long-term profitability.

François Gillet, Chief Executive Officer of Promasidor Nigeria, stated that the company seeks to build sustainable partnerships with Nigeria’s dynamic entrepreneurial community to create stronger and more profitable businesses together.