ProMendoza launches free training cycle for international trade

To celebrate its 30th anniversary, ProMendoza is launching a free training cycle throughout August. The program is designed for entrepreneurs, business owners, and professionals involved in foreign trade and investment attraction.

The initiative aims to provide strategic tools for organizational growth and the international projection of Mendoza. The schedule includes workshops on impactful communication, maximizing commercial opportunities at international fairs, and the use of Certificates of Origin. The cycle will conclude with a session on using the Argentina Country Brand for strategic positioning.