ProSport opens Caloi and Cannondale concept store in São Paulo

ProSport has opened its first concept store in São Paulo, located in the Itaim Bibi neighborhood. The approximately 500 m² facility features products from Caloi and Cannondale, offering a specialized environment for cyclists.

The store is designed to provide a comprehensive experience that includes product sales, technical guidance, and specialized workshop services for maintenance, adjustments, and bike preparation. Caloi will feature electric bicycles and performance models, while Cannondale will occupy a dedicated space for premium and high-performance segments.

Matheus Caraça, owner of ProSport, stated that the expansion to the capital aims to provide a complete journey for customers, combining technology, service, and post-purchase support to foster long-term relationships.