Protein-labeled foods face scrutiny over ultra-processing

The rise of protein-labeled products, such as yogurts, bars, and cereals, has led to concerns regarding their actual nutritional value. While protein is an essential nutrient, many products marketed as ‘protein-rich’ may also contain high levels of sugar, saturated fats, and calories.

An analysis by the NGO Foodwatch revealed that several protein-labeled products, including breakfast cereals, drinks, and spreads, showed markers of ultra-processing. These products often use additives like modified corn starch, gellan gum, glucose syrup, and isolated proteins to manage texture and cost. This phenomenon is referred to as the ‘halo effect,’ where the protein claim improves the overall perception of a product, potentially masking a poor nutritional profile.

Experts recommend that consumers look beyond front-of-package claims and carefully review ingredient lists and nutritional information per 100 grams. There are calls for front-of-package labeling to declare the degree of ultra-processing alongside existing systems like the Nutri-Score.