Nutritionists warn of risks in protein trends and traditional diets

Nutritionists and health experts are raising concerns regarding modern dietary trends and the nutritional quality of common food choices. In several regions, traditional breakfasts consisting of refined white bread, sugary spreads, and fruit juices are being criticized for causing rapid blood sugar spikes and lacking sufficient fiber. Experts recommend replacing these with whole grains, healthy fats like avocado, and whole fruits to improve satiety and metabolic health.

The rise of “proteinmaxxing”—the trend of significantly increasing protein intake—has also drawn scrutiny. While protein is essential for tissue repair and immunity, specialists warn that over-reliance on “high protein” processed products can lead to excessive consumption of hidden sugars, additives, and calories. The “halo effect” often leads consumers to perceive enriched foods as healthier than they actually are.

On a macro level, dietary trends are being impacted by geopolitical tensions. A trade war between the United States and Canada has introduced 50% tariffs on American whey protein, potentially impacting the availability and cost of protein supplements and snacks for consumers. Additionally, in the egg market, experts clarify that “free-range” or “caipira” designations refer to production systems rather than inherent nutritional superiority over conventional eggs.