Proton Iswara appears in Apple iPhone 18 Pro promotional video

A classic Proton Iswara, a Malaysian national car model introduced over three decades ago, has gained social media attention following its appearance in an Apple promotional video. The vehicle features in a 58-second chase sequence as part of Apple’s #ShotoniPhone18Pro campaign, which showcases the capabilities of the iPhone 18 Pro camera.

Directed by British cinematographer Matt Lewis, the video utilizes a continuous one-take technique to depict a group of youths escaping a mysterious figure. The production leveraged the iPhone 18 Pro’s variable aperture to manage focus shifts during the complex camera movements.

The appearance of the Iswara has sparked significant engagement from Malaysian social media users, many of whom expressed pride in seeing the recognizable vehicle in an international production. The car's presence in the UK-filmed sequence is historically relevant, as the Iswara was previously exported to the United Kingdom under the name Proton Mpi.