Proton Saga wins international design award in China

The Proton Saga 2026 (MC3) has received international recognition at the 2026 Golden Osmanthus Industrial Design Award (GODA) held in Nanning, Guangxi, China. The A-segment sedan won the Product Award in the Smart Transportation category through the ASEAN Application Track.

The award evaluates design based on market suitability, usability, and commercial potential within the ASEAN region, specifically considering factors such as climate, consumer behavior, and local cultural practices. During the judging session, Proton’s Head of Advanced Design, Norhelmey Lobb bin Saad Lobb, presented the vehicle's design philosophy and value proposition to an international panel.

In addition to aesthetics, judges assessed the model's potential in left-hand drive markets and its competitiveness as the automotive industry shifts toward electrification. The Saga competed against regional automotive entries from manufacturers including Wuling and Dongfeng. Azlan Othman, Head of Proton Design, noted that this achievement marks a significant milestone in the history of Malaysia’s first national car.