Prudential Brazil unveils ECHOS Creators program to empower franchisee knowledge sharing

Prudential do Brasil has launched the ECHOS Creators program, expanding its 2024 ECHOS initiative that amplifies franchisee expertise. The six‑month program selects 12 franchisee creators who receive training from Community Creative All Stars in partnership with HSM, enabling them to produce and share business‑focused content.

All material is hosted on the company's PruAcademy learning platform, which already holds over 900 items and serves more than 2,400 franchisees. Participants are assessed on view counts, likes and shares, with recognition awarded each cycle. Vice‑president of People and Organizational Development Gabriela Al‑Cici highlighted that knowledge created by operators “gains scale, relevance and real transformative power.” The initiative aims to foster a collaborative learning culture and strengthen the longevity of the franchise network.