Prudential Indonesia expands Desa Maju Prudential program in Bogor

Prudential Indonesia is implementing its Desa Maju Prudential (DMP) program to improve community quality of life through initiatives in health, education, and economic empowerment. A recent focus of the program has been in Gunung Putri Village, Bogor Regency, addressing critical sanitation and waste management challenges.

Data from 2025 indicates that household access to proper sanitation was 67.17% in Bogor Regency and 74.41% in Bogor City, while safe sanitation in Bogor City stood at only 10.78%. Additionally, daily waste accumulation reaches approximately 750 tons in Bogor City and 3,000 tons in Bogor Regency.

The DMP program aims to provide sustainable change by improving housing, sanitation facilities, and waste management, while also fostering behavioral changes through hygiene and health education. As of August 2026, the program has reached 648 direct beneficiaries and 23,655 indirect beneficiaries, supported by 482 PRUVolunteers.