Prudential plc launches regional protection campaign in Asia

Prudential plc has launched a regional campaign titled “Janji, jadi nyata” (Promises, made real) across eight Asian markets, including Indonesia, Singapore, Malaysia, the Philippines, Vietnam, Thailand, Hong Kong, and Taiwan. The campaign aims to frame insurance protection not merely as a financial product, but as a tangible manifestation of commitment and care for one's family and future.

In Indonesia, Prudential Indonesia and Prudential Syariah are participating in the initiative. Karin Zulkarnaen, Chief Customer & Marketing Officer of Prudential Indonesia, stated that the campaign reflects the company's commitment to providing relevant protection by understanding customer needs and offering solutions that provide security.

Additionally, Vivin Arbianti Gautama, Chief Customer & Marketing Officer of Prudential Syariah, noted that protection under Sharia principles embodies the spirit of ‘ta’awun’ (mutual assistance). This is implemented through the ‘tabarru’ fund, which functions as a form of collective cooperation to assist other participants.