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European football clubs launch 2026‑27 season kits
Go Ahead Eagles unveiled their 2026‑27 home and away kits, featuring red‑yellow home colours and a green‑gold away design inspired by the Lebuinus Church interior. The shirts carry new sponsor logos, including One Click Steel, Akkuro and others, and are sold via the club’s webshop and partner stores.
Juventus’ 2026‑27 EQT retro kit was leaked ahead of its release. The Adidas‑made shirt uses a light‑gray base with black and white accents and reinstates the classic Juventus crest as a tribute to the late Luca Vialli.
Swiss Super League side Servette presented a grenat‑red home jersey for the 2026‑27 campaign, promoted with the slogan “for those who never give up”. The new kit will be available in the club’s fan shop.
PSV displayed a fan‑selected third shirt for the upcoming season. The black‑blue design, created by Dirk van Gaal, incorporates references to the club’s history, Philips heritage and the Brabant flag.