Psychology of color in clothing and makeup

Psychologists explain how color choices in clothing and makeup serve as a form of non-verbal communication, impacting both the wearer and those who perceive them.

Regarding the color red, experts note it is a powerful hue associated with strength, courage, and leadership. Psychologist Lara Ferreiro suggests that those who wear red often project security and energy, noting it is frequently chosen for weekends rather than professional settings. Additionally, psychologist Jonathan García-Allen states that red can increase heart rate, stimulate appetite, and elevate excitement levels in both humans and animals.

In the context of makeup, color selection reflects intended energy. Red makeup is linked to power, presence, and confidence, often making the wearer appear more self-assured. Pink tones vary in projection: intense shades like fuchsia can communicate optimism and energy, while nude or dusty pinks suggest softness and accessibility. Earth tones and nude palettes are used to project authenticity and a calm presence.