PT Semen Indonesia revives Semen Kujang brand and signs three‑year sponsorship with Persib Bandung

PT Semen Indonesia (Persero) Tbk (SIG) has relaunched the historic Semen Kujang cement brand, first introduced in 1975, using its new Active Micro Particle technology to deliver stronger, more durable concrete. The product is manufactured by SIG’s subsidiary PT Solusi Bangun Indonesia at the Narogong plant in West Java and is positioned to deepen SIG’s market penetration in the province.

Coinciding with the relaunch, SIG announced a strategic partnership with West Java football club Persib Bandung. The agreement will place the Semen Kujang logo on Persib’s jerseys for three seasons and includes joint brand‑activation activities, community programs, and other collaborative initiatives. SIG Director General Indrieffouny Indra said the move aims to “contribute to the development of West Java while strengthening the competitiveness of the national building‑materials industry.” Persib officials welcomed the long‑term support, noting the shared regional heritage of both institutions.