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Public launches new Pop Culture retail spaces in Greece and Cyprus
Public is expanding its retail presence by launching new Pop Culture spaces across Greece and Cyprus. The initiative begins with the opening of the largest Pop Culture destination in Greece at the Public Syntagma location.
These multi-dimensional spaces are designed to integrate books with various fandom elements, including manga, comics, collectibles, anime, Pokémon, K-Pop, and retro gaming. The strategic expansion aims to connect reading and creativity with modern culture. Following the Syntagma launch, similar Pop Culture sections have been established or are planned for other network locations, including Golden Hall, The Mall Athens, Agia Paraskevi, and Tsimiski.