Public Ministry of Tocantins restricts municipal social media advertising

The Public Ministry of Tocantins (MPTO) has issued a recommendation to the municipality of São Salvador do Tocantins regarding the limits of institutional advertising on social media. The directive aims to ensure that official communications remain strictly informative, educational, or oriented toward social guidance.

The action by the Palmeirópolis Prosecution Office follows reports of videos showcasing public works. Preliminary analysis by the MPTO identified frequent imagery of the mayor accompanying services, paired with messages exalting the administration and editing techniques that highlighted the mayor and deputies seeking reelection.

The MPTO noted that such content is incompatible with constitutional rules, which prohibit the use of names, symbols, or images that characterize the personal promotion of authorities or public servants in official government advertising.